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How to Market Your Home for Success in a COVID-19 World

Greater Seminole County Real Estate Report 12-30-20: COVID-19 has changed the way people buy and sell homes. What do you need to know to market your home for success?

market your home for success Gitta sellsThe real estate industry continues to navigate a COVID-19 world. The way in which homes are bought and sold is continuously adapting to minimize the risk of exposure to COVID and ensure buyers and sellers feel comfortable throughout the process. In addition to traditional home selling tips, how do you market your home for success during COVID? Here is what you need to know.

Don’t Forget About Relocating Buyers

Since the pandemic, a larger number of people are working remotely and choosing to seize the moment. This often translates into not waiting for retirement to move to the sunshine state and enjoy the warmer weather and ocean breeze. When putting your home on the market, make sure that you are appealing to those looking to relocate to Central Florida.

Highlight the Ways Your Home Promotes Well-being

The ability to effectively clean surfaces, workout, enjoy fresh air, etc., is trending among buyers when looking for their dream home. Be sure your property listing showcases touchless features, easy-to-clean countertops, opportunities for home gyms, and the capabilities of your outdoor space to accommodate exercise. Mention features such as a pool or proximity to amenities, including walking, jogging, and recreational sports.

Offer Virtual Showings

If you are comfortable, holding traditional open houses that follow CDC guidelines is still a great idea. However, if you only host in-person showings, you may be missing out on a large sector of buyers who are not comfortable taking the risk. Offering virtual showings allows you to reach all of your potential buyers and sell your home for top dollar much quicker.

Negotiate Deals Remotely

In an effort to social distance, buyers want to conduct as much of the buying process as possible remotely. It is advisable to choose a Realtor equipped to receive, send, and sign documents electronically.

Choose the Most Progressive Realtor in Lake Mary

When it comes time to sell, the bottom line is that you need a forward-thinking realtor. When you partner with Gitta Sells, you can expect world-class service, professional photography, virtual and traditional showings, professional property descriptions, complimentary staging, and so much more! I am always happy to answer any questions you may have. Feel free to contact me at gittasells@gitta.com or 407-330-2181. Until next week, stay safe!

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