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Real Estate Technology: Drones

drones - aerial view

Did you know photographs of your home can set the tone for the home selling experience? The internet is how most buyers find prospective homes to buy, which means pictures of the house and property are the equivalent of a first impression. No matter how great the home is, if the photographs are inaccurate or of poor quality, fewer buyers will be interested, and your home will sit on the market for longer than it would have if quality photos had been taken. The good news is that real estate technology is advancing, and drones are becoming increasingly popular ways to ensure your home stands out in a competitive market.

The Problem with Traditional Photographs

Using a traditional camera means that pictures can only be taken from the perspective of the person operating it. This is not necessarily the most flattering angle for your home. When using a traditional camera, the secondary issue is that you can only zoom out so far, making for close-up pictures that make it difficult to give a comprehensive view of what life could be like in the home.

Drones as a Premier Real Estate Technology

Drones have been around for quite some time. They are used in everything from sports coverage and surveillance to weather monitoring and search and rescue. The real estate industry is getting in on the action too. The video and photograph capabilities of drones are perfect for showcasing homes in a way that shows their best side and gives viewers an accurate and in-depth look at the house.

Drones can capture still images, video, 360-degree panoramas, and aerial images.

Benefits of Drones in Real Estate

There are several benefits to using drone photographing services when putting your home on the market.

View of the Entire Property

Drones can capture aerial photos that capture the entire property in one image. Integrated mapping software allows for seamless stitching of multiple images to create one image that shows the entire layout. This means potential buyers can understand the shape of the property, how much of the property is in the backyard, the front yard, and more.


It can be challenging to understand how a property sits in relation to amenities. Aerial photos can map out where your home is in relation to nearby attractions, shopping, and dining.


Record amazing videos that provide an incredible experience for home buyers. Drones can give potential buyers a tour from the comfort of their homes.


Thanks to the aerial capabilities, drones can zoom out as much as needed to capture an accurate image. Accurate photographs are critical when listing your home. If the pictures look worse than the house, potential buyers will skip over it and not schedule an appointment for a showing. On the other hand, if the pictures look better than the house in person, potential buyers will be let down at the showing and less likely to make an offer.

360-Degree Panorama

Drones are capable of a really cool feature called a 360-degree panorama. This type of image is captured by placing the drone at an aerial location. Overlapping images are shot while rotating and tilting the camera. The images are then combined, and viewers can have an interactive experience, rotating, zooming, and tilting as they please.  

A Picture is Worth a Thousand Words

Photographs are the heart and soul of your listing and the key to attracting buyers. Drones are a relatively new technology in the real estate world, and they are changing the landscape of the industry.

When you get ready to sell your home, be sure you choose a Realtor who will present your home in the best light possible. Gitta Sells has over 30 years of experience selling homes in Lake Mary. We always take great pride and care in the presentation of your home, using a top-of-the-line photographer who uses drones to capture stunning and accurate pictures of your home along with virtual tours. Feel free to reach out with any questions you may have or to get started at gittasells@gitta.com or 407-330-2181!

Want to know how to make your next move easier? Check out our article on “How to Make Your Next Movie Easier.”

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